All businesses make the same observation: salespeople are probably the most challenging population to train. Hard to catch, having little time, whether they are traveling or at points of sale, they must be primarily in the business and in contact with the customer. At the same time, we can see that the progress of digital transformation has had a significant impact on the tools they need to master and on the speed of the sales cycle, hence the need to keep them always up to date on these subjects. Also, there is the problem of "turnover," which is particularly crucial in these fields, which involves finding how to motivate and retain them.
So, how to increase the efficiency of salespeople, while providing them with knowledge, know-how, and interpersonal skills as quickly as possible and with the best anchoring?
